AEG PRESENTS AND CÁRDENAS MARKETING NETWORK FORGE HISTORIC PARTNERSHIP

GLOBAL LIVE EVENT COMPANY TEAMS WITH RENOWNED LATIN LIVE ENTERTAINMENT FIRM, CREATING THE WORLD LEADER IN LIVE LATIN MUSIC AND BRINGING UNMATCHED CONTENT TO AUDIENCES EVERYWHERE

Los Angeles, March 13, 2024 – AEG Presents, a global leader in concert promotion and live events, announced today that it has entered into a partnership with Cárdenas Marketing Network (CMN), the Chicago-based international Latin music powerhouse. The deal combines the world’s number 2 and number 3 live event companies, and in doing so catapults AEG Presents to the world leader in live Latin Music. The two companies will work together to create elevated and expanded experiences for both artists and audiences globally, with each benefiting from this complementary strategic alliance.

“We are excited to partner with AEG Presents, one of the most powerful global forces in live entertainment. I have known Jay Marciano for over 40 years and have deep respect for all his accomplishments and the tremendous business that he has built at AEG Presents. Together we look forward to making an even greater impact on the explosive growth in the Latin market” commented Henry Cardenas, CMN Founder and CEO.

“Henry is a true entrepreneur and visionary, and what he and his team have built is simply awe-inspiring. We have been looking to expand our presence in Latin music and concerts for quite some time, and it was important that we took the time to find the right partner; we found it in Henry and CMN,” commented Jay Marciano, AEG Presents Chairman and CEO. “AEG Presents has always placed a premium on preserving the identity and unique voice of our partner brands while providing them with the support and infrastructure to expand their reach and influence. Cárdenas Marketing Network is the most recognized and trusted name in Latin concert promotion, and we are so proud to welcome Henry and his team to the family.”

CMN, founded by music entrepreneur Henry Cárdenas in 2001, is a major force in Latin music and sports, promoting global tours from such notable artists as Marc Anthony, Bad Bunny, J. Balvin, Daddy Yankee, Don Omar, Chayanne, Ana Gabriel, and Nicky Jam, among many others. Most recently, CMN launched the largest global Latin music tour with Luis Miguel, one of the most prolific Latin artists and six-time Grammy winner, with over 200 performances. In the world of sports, CMN has been a leader in promoting some of the most iconic friendly soccer matches in the United States, including the prestigious “El Clásico” match between Argentina and Brazil at MetLife stadium and the first soccer game at Lambeau Field between Bayern Munich and Manchester City.